FAQ

What is a business book?

A business book provides readers with actionable insights, strategies, and real-world knowledge to improve their skills, grow their understanding, and navigate their industry with greater expertise.

Why should I write a business book?

A business book positions you as an authority in your industry, opens doors to speaking engagements, builds trust with potential clients, and creates new revenue streams through consulting and product sales.

How do I start writing a business book?

The first step is clarifying your book’s purpose, audience, and key message. We guide you through structuring your ideas into a compelling narrative, or we can handle the entire writing process through our ghostwriting services.

What makes a great business book?

A strong business book is insightful, actionable, and well-structured. It should offer unique perspectives, real-world applications, and clear takeaways that keep readers engaged.

How long does it take to write a business book?

Timeframes vary, but most business books take 6 to 12 months from concept to publication. With our ghostwriting and concierge services, we can accelerate the process while ensuring a professional result.

What’s the difference between traditional publishing and self-publishing?

Traditional publishing involves submitting to a publishing house, which handles production at their expense and pays you royalties based on sales. This route often takes years and offers limited control. Self-publishing involves publishing your book at your own expense. You keep all the revenue generated and retain full creative control. This route usually carries higher profits with faster turnaround times.

What is a business book ghostwriter?

A ghostwriter is a professional writer who writes your book for you based on your ideas, expertise, and voice. You remain the credited author while we ensure your book is engaging, polished, and ready for publication.

How does ghostwriting work?

Our process involves in-depth interviews, research, and collaborative drafts to ensure your book reflects your voice and expertise. You stay involved, providing feedback while we handle the heavy lifting.

Will my book still sound like me if I use a ghostwriter?

Yes. Our ghostwriters capture your tone, voice, and personality to make sure your book feels authentic. We work closely with you to ensure it represents your ideas exactly as you envision them.

How much does a ghostwriter cost?

Business book ghostwriting ranges from $15,000 to $50,000, depending on length, complexity, research needs, and writer experience. Our concierge package is tailored to suit your book and your budget.

Can I write part of my book and have a ghostwriter finish it?

Yes. If you’ve started but need help refining, structuring, or completing your book, we can take over from where you left off and ensure a seamless final product.

What are my publishing options?

Cascadia offers an assisted self-publishing service. This means you publish your book as the legal publisher, but we do all the production, publishing, and marketing work for you for a detailed finish that feels professionally published.

Is Cascadia just another vanity press?

No. Unlike vanity press publishing houses, Cascadia doesn’t charge you a submission fee to publish your book. We only provide relevant creative and book-related services to help you publish your book yourself. This protects your rights as the author, puts your profits in your profit, and gives you full creative control over the finished product on your terms.

How do I self-publish my book?

Every book needs a professionally written, carefully edited manuscript. You’ll also need a compelling blurb and cover design, thoughtful typesetting, and different versions for eBooks, paperbacks, hardcovers, and audiobooks. Once your finalized book is ready to sell, you’ll purchase an ISBN, push your book into global distribution channels, and market it to your target audience. We will help you through the entire process from start to finish, saving you time and helping you to avoid any accidental mishaps along the way!

I don’t want my book to look self-published. What are my options?

When you purchase your ISBN, you’ll be asked for the name of your publisher. You can choose a publishing name that is separate from your name as the author. You may like to put a small publisher’s logo on your book’s spine for a traditional look and feel. If you publish another book, you can use the same publishing name again in the future.

Will my book be available in bookstores?

Yes. We ensure that your book is listed on major online retailers and distribution channels, with options for print-ondemand services that allow bookstores and libraries throughout the world to stock it on their shelves.

What is an ISBN?

An ISBN (International Standard Book Number) is required for distribution. Depending on your country of residence, you’ll purchase your ISBNs from the appropriate website.

How do I get an ISBN for my book?

The person or business that purchases the ISBN is the legal publisher. Our authors purchase their ISBNs directly from the appropriate website to retain full control of their books. Some authors choose a pseudonym for their publishing body’s name. This is entirely up to you. We will guide you through the process.

Can Cascadia provide an ISBN for my book?

The person who purchases the ISBN is the official publisher and final owner of the commercial book. Since we like to keep the control in your hands, it’s best to purchase the ISBN yourself so that you retain full ownership over your book. We will show you exactly where to get it and how to use it correctly for a smooth experience.

How is my book distributed into global sales channels?

Your book’s ISBN carries full details of your book, cover, and blurb. You’ll need to register your book with various largescale distributors by uploading the details into the international book database. This allows bookstores, online marketplaces, and libraries to access your book from anywhere in the world. When a bookstore or private customer orders your book, it’s printed by the relevant distribution channel and shipped to your customer on autopilot. You receive the profit directly from your preferred distribution channel straight to your bank account. We can assist you with registering your book to all the right channels.

Can I publish an audiobook version?

Yes. We provide audiobook production services, including professional narration, formatting, and distribution on platforms like Spotify and Audible.

How can my book generate business opportunities?

A well-positioned business book can attract high-value clients and partnerships, secure speaking engagements and media features, and lead to increased enquiries for consulting opportunities and product sales.

How do I market my business book?

We offer full book marketing services, including press coverage and media outreach, an Amazon best-seller strategy, and detailed lead generation campaigns.

Can my book help me get more speaking gigs?

Yes. A book boosts your authority and increases your chances of landing high-profile speaking engagements at conferences and industry events.

Will I keep all my book’s royalties?

Yes. Unlike traditional publishing, self-publishing ensures you keep 100% of your profits. We guide you on pricing strategies to maximize revenue

What’s the best way to monetize my book?

Besides direct sales, your book can be leveraged for high-ticket consulting, workshops and courses, brand partnerships and sponsorships, and increased inbound enquires for your existing services. Some authors also create complimentary products to be sold alongside their books.

How much does your full assisted self-publishing service cost?

Our concierge self-publishing service starts at $23,000, covering ghostwriting, editing, design, and distribution guidance. You may like to include optional marketing services, as well as an audiobook or translation into other languages. Custom pricing is available, so you’ll only pay for the services you need to achieve your goals.

What do your publishing packages include?

Our packages cover ghostwriting and professional editing, custom cover design and interior formatting, ISBN registration and worldwide distribution, marketing, author branding, and your book launch strategy. When you speak to the team, we’ll give you a custom quote for your book.

Do I own all the rights to my book?

Yes. You retain 100% ownership and creative control, unlike traditional publishing, where publishers take rights and royalties.

What is ghostwriting, and why do I need it?

A ghostwriter writes the book on your behalf using knowledge and insights extracted from you through interviews. Most ghostwriters take no credit for the work. You can publish your book as your own work under your name, with full copyrights attributed to you as the author. Using a ghostwriter guarantees a professional feel, which is ideal for people who are not seasoned book writers.

Can I write the book myself?

Yes. If you write your manuscript yourself, we will pick it up from the editing or design stage of the process. Please get in touch for a custom quote.

How do I get started?

Book a free consultation. We will discuss your goals to find the best strategy for your book and then match you to the right creative team to achieve your business objectives.