Amazon has assembled one of the most sophisticated distributed print-on-demand networks in the world. They operate multiple on-demand printing facilities in North America, Europe and Japan to cut down on shipping costs for customers and authors alike.

You’ll be able to take advantage of this great low-cost printing option once you set up your title and upload your print-ready manuscript and book cover files to your Amazon Kindle Direct Publishing account.

Here are the three simple steps you need to follow to do so, including the play by play to get you quickly to the finish line so you’re ready to order your author copies!

Step 1: Upload Your Book into Amazon Kindle Direct Publishing

Login to your Amazon KDP account and click on the “Bookshelf” tab. Then click on “+Paperback” to add your book title to the publishing platform.

Next, enter the following information under “Paperback Details”:

• Book Title: Enter your book’s title and sub-title.
• Series (Optional): Skip, unless your book is part of a series.
• Edition Number (Optional): If this is your first edition then enter 1 or skip this step. If this is a revised edition, then enter 2 for the second edition, 3 for the third and so on.
• Author: Enter your name. You can also use a nom de plume here; just make sure it matches your book cover.
• Contributors: If you wish to credit someone who helped you create your book, this section is for them (for example, your photographer, your illustrator, your editor, the person or people who wrote your foreword, your writing coach if you have one, etc.).
• Description: This is the marketing message about your book that’ll appear on your Amazon book detail page, giving new readers an overview of your title.
• Publishing Rights: Unless yours is a public domain work, select “I own the copyright and I hold necessary publishing rights.”
• Keywords: Since Amazon is a book search engine, you’ll need to research the search phrases that your audience usually types when looking for a new book in your niche. Once you’ve completed this research, you’ll need to identify the most popular search keywords and then come up with 7 keywords that match the majority of those phrases.
• Categories: Amazon has over 3,000 different nonfiction categories and sub-categories on its database and each one has a bestseller list associated with it. It’s critical that you select the categories and sub-categories for your book title that will maximize your chances of landing on a bestseller list. For help in this area, read my article “How to Promote Your Nonfiction Book to Rank High on Amazon”.
• Large Print (found under Categories): Select this option if your book version is written for the visually impaired. For large print editions you have to use a font-size of 16 or higher.
• Adult Content: Select yes only if your book contains matter, language or graphic images that are considered inappropriate for children under the age of 18.
• Click “Save and Continue.”
• Next, enter your book’s ISBN. To purchase one in the U.S. visit: Bowker (note: if you use the free ISBN from Kindle Direct Publishing, your book publisher of record will be Amazon instead of you).

Step 2: Choose Your Trim Size, Paper Type and Ink Color

Now it’s time to select your print options: the size of the book (trim size), the paper type and the ink color.

Choose one of the following three options for paper and ink color:

• Black and white interior with creme paper
• Black and white interior with white paper
• Color interior with white paper

Next, choose your trim size from the following table:

Trim size	Black ink and white paper	Black ink and cream paper	Color ink and white paper
5″ x 8″ (12.7 x 20.32 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
5.06″ x 7.81″ (12.85 x 19.84 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
5.25″ x 8″ (13.34 x 20.32 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
5.5″ x 8.5″ (13.97 x 21.59 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
6″ x 9″ (15.24 x 22.86 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
6.14″ x 9.21″ (15.6 x 23.39 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
6.69″ x 9.61″ (16.99 x 24.41 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
7″ x 10″ x (17.78 x 25.4 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
7.44″ x 9.69″ (18.9 x 24.61 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
7.5″ x 9.25″ (19.05 x 23.5 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
8″ x 10″ (20.32 x 25.4 cm)	24 – 828 pages	24 – 776 pages	24 – 828 pages
8.25″ x 6″ (20.96 x 15.24 cm)	24 – 800 pages	24 – 750 pages	24 – 800 pages
8.25″ x 8.25″ (20.96 x 20.96 cm)	24 – 800 pages	24 – 750 pages	24 – 800 pages
8.5″ x 8.5″ (21.59 x 21.59 cm)	24 – 590 pages	24 – 550 pages	24 – 590 pages
8.5″ x 11″ (21.59 x 27.94 cm)	24 – 590 pages	24 – 550 pages	24 – 590 pages
8.27″ x 11.69″ (21 x 29.7 cm)	24 – 780 pages	24 – 730 pages	Not available

• Choose your bleed settings (Bleed or No bleed)
• Choose your cover finish (Matte or Glossy)

Next upload your manuscript and cover files:

• Click “Upload paperback manuscript”
• Locate your manuscript file on your computer and click “Open”
• Click “Upload a cover you already have (print-ready PDF only)”
• Locate your cover file on your computer and click “Open”
• Click on “Launch Previewer” to check for errors
• If there are no errors, click on “Approve”
• Click “Save and Continue”

Finally, you’ll set up your book pricing:

• Select your sales territory
• Enter your chosen list price
• Click “Publish your paperback book”

Step 3: Order Your Books

Now, Amazon KDP will review your book. When the review is complete, your book’s status will change from “In Review” to “Live.” At this point, you can print on demand copies of your book at cost.

To do so follow the steps below:

• Click the three dots to the right of “Paperback Actions” and click on “Order Author Copies”
• Enter the quantity of books you wish to order
• Choose an Amazon marketplace closest to your shipping location
• Finally, click “Proceed to Checkout” to go to the Amazon cart of your chosen marketplace to complete your order

You’re done!

In Conclusion

You now know how to create a new title in Amazon KDP, how to set up all the required printing parameters, how to upload and proof your manuscript and book cover files, and finally how to get your hands on your own author copies printed on demand and purchased at cost!

Good luck!

If you enjoyed this article and are in the process of writing a nonfiction book, be sure to check out my free nonfiction success guide, drawn from years of experience editing books for bestselling authors (including a New York Times bestseller) and ghostwriting for CEOs and politicians. Simply click here to get instant access.

Ben

Leave me a comment below if you have any questions or need any help – I operate an author services firm that specializes in helping entrepreneurs, professionals and business owners who want to publish books as a calling card for prospects, to establish their status as an expert or to just to generate additional leads for their businesses.

 

Here are some related posts I highly recommend:

How to Write a Compelling Book in 12 Steps: A Must-Read Guide for Nonfiction Authors

How to Grow Your Business Writing a Nonfiction Book

How Long Does it Take to Write a Book to Help Grow Your Business?

Write Your Own Book and Become an Expert: 11 Reasons Why You Should

Learn 10 Powerful Writing Habits to Fast Track Your Nonfiction Book

 

Bennett R. Coles is an award-winning author of six books published through Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher at Promontory Press, editor for multiple bestselling writers (including a NY Times bestseller), ghostwriter for CEOs and politicians and the founder of Cascadia Author Services, a boutique full-service firm that specializes in premium author services specifically designed for busy professionals. Our end-to-end services include writer coaching, ghost writing, editing, proofing, cover design, book layout, eBook production, marketing, printing and distribution.

Prior to the development of high-speed, print on demand digital presses, there were no other options in order to produce print quality runs cost-effectively than using the more traditional offset presses.

Offset printing had been perfected over the decades to squeeze out as much unit cost as possible from book production by increasing economies of scale (mainly through achieving very high operating speeds).

However, the only way to get low costs per unit was to commit to a high volume of books per print run. Now, when it came to authors with an existing following and sales history from previous books, print runs were quite easy to predict.

But when it came to new authors, this printing technology resulted in a huge waste of book inventory as publishers were required to print too many copies without having clear sales forecasts.

The Print on Demand Books Revolution

With the popularity of the nascent self publishing industry in the early to mid-90s, as well as the increased profile of smaller indie presses, equipment manufacturers that supplied printers realized that new options were needed to keep a low inventory of books at all times, minimizing costs per unit and overall shipping costs.

Even though digital printing technology was well-developed at the time, it was mainly targeted at the photocopy business, which was too high-cost/low-speed for volume printing applications.

However, through research and development, manufacturers were able to create higher and higher speed digital presses with progressively better and better print quality for on demand printers. By the end of the 90s, the first large scale, high speed, high quality digital printing presses began to appear.

The book distributor Ingram was one of the first print on demand service to install large banks of high-speed digital presses to produce short print runs in color or black and white cost-effectively, followed a few years later by Kindle Direct Publishing (KDP), a subsidiary of Amazon. Many traditional printers also invested in digital presses to minimize the size of their inventory.

Today, digital technology has improved to the point of being able to produce high print quality images that are cost effective at low volumes and nearly indistinguishable from the high quality standards of offset printing.

Introducing the Two Main Players

There are currently two large players in the print on demand books arena who’ve developed not only global print on demand service networks with facilities around the world, but also the software platforms necessary to distribute titles globally at a very low-cost for people like you who interested in self publishing books.

The first player is Amazon’s Kindle Direct Publishing (KDP), which is the distribution portal for self-publishers and small indie presses to have their books appear on Amazon.

KDP has high quality on demand printing facilities in North America, Europe and Japan, so when readers in any of those markets purchase copies of your book on Amazon, a local copy is printed in near-real time and then delivered domestically to the end user at the lowest possible shipping rates.

The convergence of technologies of the internet, eCommerce and distributed printing facilities managed to remove the biggest barrier to global book sales – the high rates when shipping around pre-printed inventory, giving rise to the world of print on demand books.

The second player is IngramSpark, a subsidiary of  book distributor giant Ingram. What KDP does for online book distribution, IngramSpark does for brick-and-mortar bookstores and libraries.

IngramSpark also operates print on demand books facilities in multiple countries through Ingram’s Lightning Source subsidiary allowing shipping to most customers at domestic rates. Specifically, they operate high-speed, on demand digital presses in the U.S., the U.K., France and Australia, offering similar coverage as Amazon’s KDP.

As a self published, nonfiction author your best approach is to self publish on both platforms simultaneously in order to the get best of both online and offline worlds at the best cost.

Amazon’s Kindle Direct Publishing (KDP)

Let’s look at the approximate costs to self publish on the KDP service.

KDP has no initial self publishing cost, although I highly recommend that you purchase your own ISBN, or book identification number. If you use the free ISBN supplied by KDP, you may lower your overall costs but you’ll be blocked from co-publishing your paperback with IngramSpark, which will lock you out of physical bookstores (which seldom order paperback books from KDP due to their low wholesale discount).

KDP Book Printing Cost

KDP won’t charge you in advance for the cost of paperback books sold through Amazon. Whenever they sell copies of your paperback book (this is the only format they produce at present), they’ll simply deduct their printing cost from the amount collected and forward you the remainder minus a distribution fee (more on this later).

The actual printing cost of your paperback will depend of the following options: the type of paper you choose, your book’s trim size, your page count and whether your book will be printed in color or black and white.

KDP Bookstore Discount

KDP only offers a flat 25% discount to brick-and-mortar book sellers, whereas the expected industry discount is 40%. As a result, retailers don’t typically order books from KDP because most would be doing so at a loss.

KDP Self Publishing Royalties

KDP will take pay you 60% of your book’s list price minus the printing cost as a royalty and keep the rest as their commission for distributing copies of your book through Amazon.

KDP Volume Discounts for Author Orders

Although KDP allows authors to purchase books at cost, they don’t offer volume discounts. So, if you purchase a large order to fulfill back-of-the-room sales for a number of speaking events, you won’t be able to reduce your costs (Note: this is the downside of KDP, however, there’s a workaround that I’ll cover later.)

KDP Expanded Distribution

This is a feature where you can enable KDP to distribute your title to the book trade outside of Amazon. If you do, your royalties decrease from 60% of your list price to 40% minus the printing cost. Out of the remaining 60% that KDP retains when they sell your book, they extend a 25% discount to book retailers and keep the remaining 35% as their own distribution fee.

Now remember that book retailers will not order from KDP at this low discount rate because it increases their costs way too much, so make sure that this feature is disabled for your title in order to prevent KDP from taking an order for inventory from physical book retailers.

IngramSpark Self Publishing Service

Unlike KDP, IngramSpark does charge a small fee when you upload print files. Specifically, they’ll charge you $49 per book format. But they do have a significant upside: they can print both paperback and hard cover formats (KDP only supports paperbacks), which gives you the ability to offer your title at two different price points (Note: you’ll need to supply a separate ISBN for each book format.)

IngramSpark Book Printing Cost

IngramSpark deducts the printing cost from the sales of book copies after receiving payment from customers. This amount will depend on the following options: the type of paper you choose, your book’s trim size, your page count and the book’s format (paperback or hard cover).

IngramSpark Bookstore Discount

Ingram offers brick-and-mortar book retailers the standard industry wholesale discount of 40%, which makes them their preferred choice for book distribution as it lowers their costs compared to ordering books from KDP.

Now, over the years, they’ve come up with a flexible discounting scheme that allows you to set a lower bookstore discount and keep a higher royalty, in order to offer a competitive counterpart to KDP’s approach. However, any discounting below 40% will result in book retailers not ordering your title for their customers, so make sure you always set your title’s discount at the expected 40%.

IngramSpark Self Publishing Royalties

IngramSpark offers the following royalty scheme:

• You can choose a bookstore discount of between 30% and 55%.
• Out of the above range, IngramSpark keeps 15% as their distribution fee so book retailers will get an actual discount of between 15% and 40% (as stated before, a bookstore discount lower than 40% will result in no book sales due to a lack of margin).
• You get paid the remainder, between 70% and 45% as your royalty minus the printing cost. Again, for all practical purposes, the only figure that’s meaningful is a royalty of 45% of your list price minus the printing cost.

IngramSpark Volume Discounts for Author Orders

This is the area where IngramSpark really shines: the generous volume discounts and shipping options they offer to people ordering their own books, which allows you to save a lot of money. Not only will you be able to buy high quality books at cost, but they also offer volume discounts that make ordering through Kindle Direct publishing unnecessary.

Here’s an example: Say that you’re printing a black and white paperback with a 200 page count. Your IngramSpark printing cost will be approximately $3.69 per book, but if you order 1,000 copies you’ll get an additional 40% discount off the unit price which will result in a significant break that you can apply to eliminate your shipping charges compared to KDP.

So, let’s assume that you pay the same unit cost of $3.69 per book both with IngramSpark and KDP (their pricing structures are similar for the same number of pages and trim size). Instead of paying $3,690 at KDP ($3.69 x 1,000) you’ll only pay $2,214 at IngramSpark ($3.69 x 1,000 x 60%). That’s a savings of $1,476!

IngramSpark Online Bookstore Distribution

Although IngramSpark will also distribute your title to online retailers including Amazon, you still also need to publish directly to Amazon through KDP.

First of all, you’ll get a higher royalty for Amazon sales if you go through KDP (60% minus printing cost vs. 45%), but also, Amazon is known for prioritizing KDP-distributed books over others when customers order books through Amazon.

Although they’ve never publicly admitted to this practice, it’s been observed over the years that KDP books always show up on Amazon with a status of “Available Immediately” whereas IngramSpark-distributed books often appear with a status of “Not in Stock,” even though they operate a print on demand service as well.

In Conclusion

As a self published writer of nonfiction, you always want to gain the maximum possible exposure for your book at the lowest printing cost without having to keep books on inventory. Both IngramSpark and KDP options have created powerful high quality distribution platforms in order to help you achieve this goal, but they have different strengths and weaknesses.

Fortunately, these distribution platforms happen to be complementary and by self publishing your book using both options you’ll get the best service for your customers – global reach through online retailers and brick-and-mortar book retailers at a very low rate of distribution and shipping.

If you enjoyed this article and are in the process of self publishing or have self published a nonfiction book be sure to check out my free nonfiction success guide, drawn from years of experience editing books for bestselling authors (including a New York Times bestseller) and ghostwriting for CEOs and politicians. Simply click here to get instant access.

Ben

Leave me a comment below if you have any questions about print on demand books or self publishing distribution in general – I operate an author services firm that specializes in helping entrepreneurs, professionals and business owners who want to self publish books as a calling card for prospects, to establish their status as an expert or to just to generate additional leads for their businesses.

 

Here are some related posts I highly recommend:

How to Write a Compelling Book in 12 Steps: A Must-Read Guide for Nonfiction Authors

How to Grow Your Business Writing a Nonfiction Book

How Long Does it Take to Write a Book to Help Grow Your Business?

5 Book Cover Maker Mistakes to Avoid When Designing a Nonfiction Cover

20 Powerful Ideas to Promote Your Nonfiction Book

Write Your Own Book and Become an Expert: 11 Reasons Why You Should

 

Bennett R. Coles is an award-winning author of six books published through Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher at Promontory Press, editor for multiple bestselling authors (including a NY Times bestseller), ghostwriter for CEOs and politicians and the founder of Cascadia Author Services, a boutique full-service firm that specializes in premium author services specifically designed for busy professionals who want to be self published. Our end-to-end services include writer coaching, ghostwriting, editing, proofing, cover design, book design and layout, eBook production and publishing, marketing, print on demand books and distribution.